Christian Louboutin appointed Yang Mi and Karry Wang as Global Brand Ambassadors!
Yang became China brand ambassador in April 2024, and Wang was appointed by company in 2021 also as a China brand ambassador.
The elevation of both of their titles to a global one reflects a significant step in deepening Louboutin’s connection with the Chinese market, said Alexis Mourot, chief executive officer at Christian Louboutin.
Both nominations are result of new Louboutin's strategy for developing company position in fast growing market in China.
“We have been growing quite a bit in the past few years, but mostly in the U.S. and Europe. We were behind in China because we didn’t have enough production. But we have since invested more. We now have 20 boutiques and three wholesale points in mainland China” -said Alexis Mourot.
